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OCT 22, 2007 |
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Lithium online without prescription, The last session at the Convio Summit in Austin was well attended, and a fun way to finish the event on Friday. Called “Web 2.0 – New Outreach and Fundraising Techniques, find no rx lithium, Lithium india, †the topic of this workshop is something every nonprofit marketing manager and online communications professional wants to talk about. The presenters were Carie Lewis of the Humane Society, canada lithium, Lithium online cheap, and Tim Fullerton of Oxfam America, who both gave great insight on what’s happening in the trenches – actual day-to-day examples of how nonprofits can work online communities to gain new supporters, order cheap lithium online, Lithium information, coming directly from the people writing the blog posts, friending people on MySpace, lithium for sale, Discount lithium no rx, and testing new strategies.
Carie opened with an intro to social media, order lithium cheap online. Buy cheap lithium online, She says social networks are “not just a bunch of lonely teenage boys.†84% of people comment, 82% message others, lithium no rx, Order lithium on internet, and 39% create content. She notes that people really rely on social networks for influence on decision-making, lithium online without prescription. To me, cheap lithium from uk, Compare lithium prices online, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends, cheap lithium no rx. Lithium approved, She acknowledged it can be very time consuming, and reiterated a suggestion See3 often makes to our clients: get interns and volunteers, lithium buy. Lithium pill, Both HSUS and Oxfam’s primary efforts are on what Carie calls “the big fourâ€: MySpace, Facebook, order discount lithium online, Lithium tablet, YouTube, and Flickr, order lithium from us. Drug lithium online purchase, I agree based on sheer traffic volume, the first 3 are no-brainers for any nonprofit to start, lithium internet. Lithium online without prescription, However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us certainly have enough traffic to warrant a deep approach. Lithium online, On MySpace: Both Oxfam and HSUS prove what we already know from Greenpeace and others – MySpace is a great place to get new advocates. How did they get so many friends, lithium us. Lithium, One at a time. When she started the MySpace page, lithium australia, Lithium vendors, Carie literally requested friends one by one. Tim started by seeing who was already talking about Oxfam, lithium online without prescription. They recommend spending an hour per day building your network, lithium buy drug. Lithium cost, Oxfam now has a very nice custom page. They both use the MySpace blog, lithium pills, Order lithium without prescription, which reminds us again to speak to the community where they are, don’t try and drag them over to your main blog, order lithium no rx. Order cheap lithium, HSUS is now getting 200 friend requests/day. Lithium online without prescription, Of the people that friend them, 29% found their page via search, and 13% came from their website. If you are a small organization, buy lithium lowest price, Lithium pharmacy online, you won’t get that traffic. But 36% discovered them through a friend’s profile, cheap lithium online. Lithium prices, This shows the viral potential of raising awareness in the social networks. Tim says MySpace is not good for fundraising, lithium medicine, Purchase lithium online, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur.
On Facebook: I think everyone agrees it’s very early, lithium online without prescription. So far, the only real strategy to analyze besides creating groups is the Causes application. Tim says it’s great to see thousands of people join the Oxfam cause, but he does not know who those people are and has no way to follow up with them. Carie says HSUS has raised $20k through the Causes app, though I’m not finding that in my search of Causes. Regardless, very few orgs (though some) have raised real cash via the Causes app. Lithium online without prescription, Developing custom Facebook apps may be the way to go, as already discussed on this blog.
On YouTube: everyone loves video. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. HSUS ran a video contest during the outcry over the Michael Vick story that received 22 submissions, over 43,000 views of the contest intro video (featuring Hulk Hogan), and garnered 2,000 new list members. They ran their contest on YouTube, but See3 has a private label, fully customizable video contest hosting, management, and marketing solution.
On blogging and blogger outreach: They both moderate every single comment on the blog (they recommend not to allow auto-posting), and someone responds personally to each comment, lithium online without prescription. They also suggest: make it personal, using your real voice; don’t reprint press releases or other web stories; be concise (advice I am not following here ;)). There was a question from the audience on blogger outreach, from someone who got no traffic from buying an ad on a relevant blog, and got no love from the blogger either. Carie and Tim say customize and personalize each message to bloggers, warm them up, and sell your story. Carie suggests offering exclusivity on a news story in return for promotion, and reminds us to always ask them to link back to your blog. Shana Glickfield of Issue Dynamics Inc. Lithium online without prescription, , a blogger and consultant on blogger relations, added that your first contact with a blogger should not be an ask. You should touch base with them prior to your campaign, send them swag and information of interest on an ongoing basis.
On Second Life: Tim and Carie both say stay away. I say wait for the MacArthur Foundation’s year-long exploration of the role of philanthropy in virtual worlds, and for significantly increased daily activity on Second Life, and in the meantime focus on video and other live action social media opportunities.
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