This afternoon we gave a free webinar showcasing our nonprofit video solution, an open-source video platform that integrates into your organizational and campaign-oriented websites.
We wanted to share our slidedeck below.
There were some good questions on the call about its integration with various CMS platforms, and we’re happy to take any other questions from the community. Just email us at info [at] see3 . net and we’ll make sure to get you an answer.
We’ll also be hosting another webinar next month, which will focus less on video technology and more on video strategy. It’s completely free, and you can sign up here.
Tomorrow at 4:00pm ET, 14,000 people worldwide will test their blood sugar simultaneously and share their results online.
The organizer is TuDiabetes.com.com, the niche social networking site for people affected by diabetes.
“People with diabetes have to test their blood sugar as part of their daily routine: it’s like drinking water or brushing your teeth,” said Manny Hernandez, co-founder of TuDiabetes.com and a person with diabetes himself. “When Kelly [Rawlings] mentioned having a collective test-in, I thought it would be a great way for thousands of us to connect and raise awareness about diabetes.”
TuDiabetes.com is built on the white-label social networking platform Ning, and Manny wrote the book on it.
That’s not just an expression. He really wrote the book on Ning.
Participating in this initiative to raise diabetes awareness is easy:
1. If you are a member of TuDiabetes or EsTuDiabetes (the sister site for Spanish speakers), click on the home page banner and share your reading.
2. If you have a Twitter account, post your reading on Twitter (use the #14KPWD hashtag) and link back to: http://14kPWD.org .
3. If you prefer, update your status on Facebook or your preferred social network, linking back to: http://14kPWD.org .
4. If you don’t have diabetes, just tell someone who does to test and share on July 14.
Now that you’re back home from the Nonprofit Technology Conference, it’s time to start putting some of those great ideas into practice. Here is some help with links to all of our sessions and workshops at NTC09.
You Made a Video, Now What?
Michael Hoffman, See3 CEO, talked about redefining “viral”, hosting options, and distributing your video content online. Folks from YouTube and Flip Video Spotlight were in attendance for Michael’s session, and added to an engaging discussion around these issues.
New Video Platform for Nonprofits
We unveiled our partnership with Kaltura, the first open-source video platform, to provide exceptional video solutions to nonprofits. It was exciting to share this platform with the community and listen to the real needs of the sector. We’re looking into some of the questions posed in this session and will update ASAP.
Blogging for Nonprofits
Shirley Sexton, See3 Director of Interactive Marketing & Fundraising, led this workshop which helped nonprofit staff determine if a blog is a worthwhile addition to their particular organization’s online communications mix. If so, she guided them how to determine the key elements of topic, tone, frequency, layout, and more.
Introduction to Video
Stacy Laiderman, See3 Producer, led two hands-on video trainings as part of the WeAreMedia workshops on the first day of the training. Participants learned the ins-and-outs of pre-production, storytelling, and shooting. Next time we’ll make sure there’s time for editing!
The 2009 DoGooderTV Nonprofit Video Awards received almost 400 video entries from 175 nonprofits and social causes. Our judges have selected the top 4 videos in each category and now it’s time to cast your vote!
Top winners will receive some incredible, one-of-a-kind “camera trophies” (below) provided by our sponsors, Flip Video Spotlight.
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Voting will close at midnight on Saturday, April 25, and winners will be announced at the Nonprofit Technology Conference in San Francisco, CA, brought to you by NTEN.
The Cause Marketing Forum will be hosting Michael Hoffman on Wednesday, March 18, at 1:30pm EST for a teleconference titled “Online Video as a Cause Marketing Tactic”. The session is free to CMF members, but available to non-members for a fee. Here is a summary of the talk:
We’ll start with a bird’s-eye view of the online landscape: the new paradigm of online video, which demographics are watching online, and the art of online distribution and strategy. Then we’ll see how it’s been done, and examine case studies of cause marketing campaigns that have successfully used viral video, such as Haagen Dazs, Dove, and Starbucks. In a world where consumers are expecting their businesses and brands to be more and more socially-conscious, we’ll show you how connecting to social causes–and partnering with nonprofits–can not only do some good, but can give you more bang for your marketing dollars by extending the reach and distribution of your online videos.
We’ll be referencing many of the cause marketing videos below. Drop us a comment if there’s anything you would like to hear about specifically. Hope you can join us.
Haagen-Dazs: Viral Ads for Product Related Causes
Death of the Honeybee
Bee-boy dance crew drops dead
Starbucks: It’s Bigger Than Coffee
Starbucks Vote Commercial
Starbucks asks “Are you in?” featuring MC Yogi (Long Version)
Trees for Troops: Offline Events Converted into Online Videos
Trees for Troops 2008
Dove, A Cautionary Tale: You Can’t Seperate CM Initiatives from the Day-to-Day
I had the pleasure yesterday to get a tour of Flashpoint Academy from Howard Tullman, Flashpoint’s President/CEO. Flashpoint is a new two-year school for digital arts. They teach recording arts, visual effect and animation, game development, and film and broadcast.
To say that their facilities in downtown Chicago are state-of-the-art is an understatement. They are amazing. (And to top it off, Howard Tullman has his spectacular art collection lining the walls.)
Flashpoint is an outgrowth of a realization that not everyone wants or needs four-year colleges and that digital arts is, as Howard said, “the last meritocracy” where it doesn’t matter what you look like or how you did in school. If you can edit or animate or build games or make a movie, you can succeed.
The other thing that impressed me about Flashpoint was that they do not simply do student work and then send people out for internships. Their second half of the second year is spent working on real projects, in school. So each student graduates with a portfolio of real work.
Flashpoint graduates their first class this May and I think we can say for certain that we can expect great things from them and from the classes that follow.
I think competence will be the biggest change with an Obama administration. Today they launched Change.gov the online “Office of the President-Elect.”
President-Elect Obama (wow!) is transitioning from campaign mode to governing mode and the millions of supporters become the first connected group of constituents. This community can become a hammer against Congress as he pursues his agenda.
This effort is about transparency, community and communication — everything you need to be doing in your nonprofit. Stay tuned.
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