This election, and Sarah Palin in particular, has been a dream for comic writers. But what gets my attention in this clip is how easy it is to create a meme about what it means to be the mayor of a small town. A particular small town in Alaska. In fact, it seems the mayor of a town without its own schools or fire department doesn’t really do all that much. Leave it to the Daily Show to make the gap between talking heads and truth the funniest thing:
Mik Moore, the editor of Jspot, a Jewish social action blog, the Director of Communications and Public Policy at Jewish Funds for Justice and the co-executive director of Jewish Council for Education and Research (JCER), a political action committee supporting Obama, created The Great Schlep, a project to get Jews to travel to Florida to convince their grandparents to vote for Obama.
The idea is that Jews in Florida can determine the outcome of the election and that the best way to get Jews to vote for Obama is for their grandchildren to come down and convince them. (Most observers say the Democrats win Florida and they win the election, and we know from 2000 that even a few hundred votes the other way make the difference.)
They got the best spokesperson ever for this, Sarah Silverman, who I not-so-secretly love to death.
Here’s Sarah explaining The Great Schlep (if you are offended by bad words, don’t watch it.)
One of the things that I often say in my talks is that direct mail prospecting is not working the way that it used to. Organizations that have used direct mail as a reliable way to continue to replace old donors have notices a drop off in the impact of direct mail. Already dealing with low margins, a small change in the return on direct mail solicitations can put your campaign under water.
We see this as a big reason for the growth of See3 – people are coming to us looking to build online capacity to identify and capture new supporters.
The Republican direct mail firm BWM Direct seems to buck the trend. It seems they use straw-men/women candidates to raise large amount of money from older Republican donors – then keep all but a single percentage for themselves. Here’s Joshua Micah Marshall talking about this story:
Place your vote today for the first Getting Attention Nonprofit Tagline Awards. These tagline finalists have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. They’re all fantastic, but they all can’t be the best.
The organizations behind these taglines have done a fantastic job in putting eight words or less to work to build their brands. Now it’s your turn to select which are the best in class.
Vote today – Getting Attention blogger and e-news publisher Nancy Schwartz wants to know what you think. It’ll take you 7 minutes or less; polls close Friday, June 20th.
